Dual-track search campaigns covering both medical dermatology (skin cancer, Mohs, acne, eczema) and cosmetic dermatology (Botox, laser, fillers, body contouring). Each treatment with dedicated campaigns.
Medical derm patients searching "dermatologist near me" or "skin cancer screening" are in urgent intent. Cosmetic derm prospects searching "Botox dermatologist [city]" or "laser resurfacing" are in high-consideration intent. Both convert dramatically better than lower-intent channels. CPC ranges from $4-30 depending on treatment category.
Medical campaigns and cosmetic campaigns run separately with different budgets, different targeting, and different landing pages. Bundled campaigns underperform because medical and cosmetic patients have fundamentally different intent profiles.
Tight radius with bid adjustments for highest-yielding zip codes. Cosmetic campaigns often benefit from broader radius targeting to capture high-income patients willing to travel for premium care.
Not clicks. Booked medical visits and booked cosmetic consultations tracked separately.
Pixel and conversion configuration built for healthcare compliance. See HIPAA approach.
High-volume Florida-relevant campaign. CPC $5-12. Cost per booked screening $40-120.
Referral-driven category with some direct search. CPC $8-20. Higher patient value.
Youth-heavy demographic. CPC $4-10.
Chronic condition patients. Long-term value. CPC $5-15.
Growing category. CPC $5-12.
Highest-volume cosmetic campaign. CPC $8-20. Overlaps with med spa competition but board-certified derm can charge premium pricing.
CPC $8-25. Higher lifetime value per patient.
CPC $10-30. Premium positioning campaigns.
CPC $5-15. Often converts to broader cosmetic patient relationship.
Highest-CPC cosmetic campaign. CPC $15-40. Highest per-treatment revenue.
Medical patients within 7-14 days. Cosmetic consultations within 14-30 days.