We have deep playbooks for med spas, dental practices, and home healthcare agencies. We also work with practices in additional healthcare specialties when there is clear fit.
Each of these specialties has unique dynamics. The framework — operations-first marketing, AI-enabled systems, exclusive territory partnership — applies to all of them. The execution adapts to your specific specialty's buying behavior, regulatory context, and growth dynamics.
Mix of medical and cosmetic dermatology. Marketing focus depends on your case mix — medical dermatology emphasizes referral relationships and insurance acceptance; cosmetic dermatology overlaps with med spa marketing tactics. We adapt the campaign structure to your specific positioning.
High-ticket procedures, longer patient consideration cycles, sophisticated marketing infrastructure required. We work selectively with plastic surgery practices where the practice is open to operations-first methodology and willing to invest in long-game brand authority.
Less competitive marketing landscape than other specialties — significant opportunity for practices willing to invest. Mix of insurance-based and cash-pay services. Local SEO and Google Business Profile optimization is the highest-leverage starting point.
Cash-pay focused with strong word-of-mouth driver. Marketing emphasis on local visibility, review generation, and patient retention through membership and care plan structures.
Insurance-driven with referral relationships from physicians and orthopedic surgeons. Marketing focus on referral source development plus selective family-research digital marketing.
High-volume, time-sensitive search behavior. Local SEO and Google Business Profile dominance is critical. We work with independent urgent care operations (corporate chain urgent care marketing is structurally different).
Mix of insurance-based exams and cash-pay specialty services (LASIK, premium lenses). Marketing emphasis varies by case mix focus.
Cash-pay or insurance-based with significant compliance considerations. Marketing focus on local SEO, content authority, and HIPAA-aware patient communication.
Often pediatric-focused with insurance and private-pay mix. Marketing emphasis on community outreach, school relationship development, and family-research digital presence.
The fastest path is the strategy call. Whether your specialty is a deep-focus vertical or one of the additional specialties above, the strategy call confirms metro availability and walks through what an engagement would look like for your specific practice.