Google Search, Meta, YouTube, and retargeting — built for healthcare specifically. HIPAA-aware targeting, healthcare-compliant creative, measured in booked appointments.
We see the same failure pattern in healthcare ad accounts again and again. The practice spends $3,000 to $8,000 a month on Google Ads or Meta Ads. The agency reports impressive numbers — clicks, impressions, "engagements." The practice owner cannot tell you how many actual booked appointments came from those campaigns. Six months later, the budget gets cut and the agency gets blamed.
The failure is rarely in the ad platform. The failure is usually in three places: the campaign was set up to optimize for the wrong thing (clicks instead of conversions), the conversion infrastructure was not in place to capture the leads (no automation, no follow-up), or the targeting violated healthcare advertising rules in subtle ways that got the account penalized or limited.
We rebuild ad accounts from the ground up. Every campaign optimizes for booked appointments, not vanity metrics. The conversion infrastructure is built before campaigns launch. Healthcare-specific compliance is baked in. Your ad spend produces measurable patient flow you can audit weekly.
The highest-intent ad channel in healthcare. Patients searching "med spa near me" or "dentist Boca Raton" are actively in market right now. Google Search Ads put you in front of them at the moment of intent. We run treatment-specific campaigns (Botox, cleanings, fillers, exams) with tightly written ad copy, conversion-optimized landing pages, and attribution that ties every booked appointment back to the campaign that produced it.
The top-of-funnel channel for med spas, dental cosmetics, and aesthetic services. Meta is where patients discover your practice before they are searching. We run awareness campaigns to your ideal patient demographic, retargeting campaigns for visitors who landed on your site but did not convert, and lead generation campaigns for treatment-specific offers. Visual quality matters more on Meta than anywhere else — we coordinate with your branding work to make sure ads look like your brand, not generic agency creative.
Underused in healthcare. YouTube reaches the same patient audience as Meta but with longer attention windows for educational content. We run YouTube ads selectively for practices with treatment categories that benefit from education-driven trust building (advanced cosmetic procedures, complex dental work, home healthcare service explanation). Not every practice needs YouTube — when it fits, it converts well.
The single highest-ROI ad type for healthcare. Visitors who came to your site, looked at your treatments, did not book — they are warm leads who need one more touch. We run retargeting across Google Display, YouTube, Instagram, and Facebook with creative tailored to which treatments each visitor viewed. Retargeting CPMs are typically $5-15 vs $30-50 for cold prospecting; the ROI is structurally better.
Both Google Ads and Meta Ads have specific restrictions on healthcare advertising. Targeting based on health conditions is restricted. Before-and-after imagery has specific rules. Pixel-based tracking that captures health-related browsing creates HIPAA exposure. Most generic marketing agencies do not know these rules in detail and run campaigns that get accounts penalized or expose practices to regulatory risk. See our full HIPAA-compliant marketing approach.
We build ad accounts with healthcare-aware targeting from day one. Pixel implementation excludes PHI-relevant pages. Conversion tracking uses server-side conversions where appropriate. Creative reviews include healthcare-specific compliance checks. Your ad spend produces leads without producing regulatory headaches.
Most agencies refuse to discuss specific ad budgets, leaving practice owners to guess. Here are the honest ranges based on what works in Florida healthcare in 2026:
First booked appointments typically arrive within 7-14 days of campaign launch for high-intent search ads, longer for top-of-funnel Meta campaigns. Expect 30-60 days to optimize and stabilize cost-per-acquisition.
No. Your Google Ads and Meta Ads accounts stay in your name. You pay the platforms directly. We never touch your ad budget or take a percentage of spend.
Properly run healthcare ad campaigns typically return 4x to 8x ad spend within 90 to 120 days. Variance comes from your conversion infrastructure (how well leads are captured and converted), not from the ad platform.
TikTok works for some med spa categories with the right content strategy but is rarely the right primary channel for Florida healthcare in 2026. We evaluate emerging platforms case-by-case but do not chase trends without evidence.