Treatment-by-treatment search campaigns for the highest-intent eye care search moments. Comprehensive exams, LASIK, cataract, dry eye, glaucoma, and specialty services — each with dedicated campaigns, ad copy, and landing pages.
When a Florida patient types "eye doctor near me" or "LASIK Boca Raton" or "cataract specialist Naples" into Google, they have moved past awareness, past consideration, and into active intent. Google Search Ads put your practice in front at the moment of decision. Click costs vary widely by treatment — routine exam clicks run $3-8, LASIK clicks run $15-40, cataract specialist clicks run $8-20 — but conversion rates are dramatically higher than lower-intent channels.
Each treatment category gets its own dedicated campaign rather than being bundled into generic "eye doctor marketing." Comprehensive exam campaigns are separate from LASIK campaigns separate from cataract separate from dry eye separate from pediatric. Why? Because each treatment has different intent, different competition, different cost-per-acquisition economics, and different landing page requirements.
Tight radius targeting with bid adjustments for the highest-yielding zip codes. For Boca Raton eye care practices: priority bidding on Boca West, Royal Palm Yacht Club, and Mizner Park zones. For Naples: priority on Port Royal, Pelican Bay, Park Shore. Geo-targeting mapped to actual patient demand rather than blanket radius campaigns.
Most eye care Google Ads accounts measure form fills or calls, neither of which directly correlates to revenue. We set up conversion tracking that fires on booked appointments with offline conversion uploads from your CRM closing the loop between ad click and revenue.
Conversion tracking and analytics infrastructure configured for healthcare compliance. PHI-relevant page paths excluded. Server-side conversion tracking where appropriate. Remarketing lists in compliance with healthcare advertising rules. See our HIPAA approach.
Highest-volume, lowest-CPC eye care campaign. Targets patients searching "eye doctor near me," "eye exam [city]," "optometrist accepting new patients." CPC typically $3-8. Conversion rate to booked appointment 10-18%. Cost per booked patient $40-100.
Highest-CPC, highest-value eye care campaign. Targets "LASIK [city]," "laser vision correction," "LASIK cost." CPC typically $15-40. Long consideration cycle (60-180 days from first click to consultation). Cost per booked consultation $200-600. Lifetime value justifies the high CPA.
Mid-CPC, high-value ophthalmology campaign. Targets patients (or their adult children researching for parents) searching "cataract surgery [city]," "cataract specialist," "premium IOL." CPC typically $8-20. Cost per booked consultation $150-400.
Growing category with strong intent. Targets "dry eye treatment [city]," "chronic dry eye specialist." CPC typically $5-15. Good conversion rates for practices offering advanced dry eye treatments (LipiFlow, IPL, meibomian gland treatment).
Diagnosis-driven or age-triggered searches. Targets "glaucoma specialist [city]," "glaucoma testing." CPC typically $6-15. Long-term patient value is high because glaucoma requires lifetime monitoring.
Back-to-school seasonal peaks (August-September). Targets "pediatric eye doctor," "kids eye exam," "children's optometrist." CPC typically $4-10. Higher family lifetime value once the parent trusts you with their child.
First booked appointments within 7-14 days for routine exam campaigns; longer for high-consideration procedures (LASIK, cataract). CPA stabilizes around 30-60 days.
No. Your accounts stay in your name. You pay Google directly. We never touch your ad budget.
Yes, where available. Google has been expanding LSA availability for eye care specialties. We qualify your practice, manage LSA setup, and handle ongoing optimization.