Google Search Ads
High-intent channel. Cost per booked new patient typically $60-200. Lifetime value ($2,000-5,000 for insurance-based, $8,000-20,000+ for HRT/menopause programs) justifies the CPA.
New Patient Acquisition for Florida Gynecology Practices
Multi-channel acquisition tuned for how women actually search, evaluate, and choose gynecologists. Google Search, Meta with discretion-aware targeting, directory presence, hospital and PCP referrals.
How women choose
How women actually choose gynecologists
Women choose gynecologists based on personal fit more than any other healthcare specialty. Reviews matter enormously — women read gynecology reviews carefully looking for signals of provider warmth, listening quality, non-judgmental care, and expertise. Referrals from friends, PCPs, or hospital OB-GYN departments carry disproportionate weight. Practice location, insurance acceptance, provider gender preference (some women specifically prefer female gynecologists, others do not care), and provider communication style all factor into the decision.
Channels
Channels we run for gynecology
Google Local Services Ads (LSA)
Where available. Gynecology LSA has been expanding in Florida metros.
Meta Ads with discretion-aware targeting
Meta targeting for women's health requires careful audience design. We build audiences that reach women in age-appropriate segments without triggering sensitive targeting policies (Meta restricts explicit gynecology and women's health targeting; workarounds exist and require specialist knowledge).
Directory presence
Healthgrades, Vitals, ZocDoc, WebMD physician finder, insurance provider directories, Florida OB-GYN Society directory. Gynecology patients research directories heavily before booking.
Hospital and PCP referrals
Hospital OB-GYN departments and PCPs refer patients regularly. Systematic outreach to build these relationships drives sustained referral volume.
Retargeting
Highest-ROI ad type. Website visitors who did not book get gynecology-appropriate retargeting.
Information gain
What gynecology ad budgets look like in Florida
- General insurance-based GYN: $3,000-6,000/month combined
- OB-GYN practices: $4,000-8,000/month
- HRT/menopause-focused: $4,000-10,000/month
- Cosmetic gynecology (labiaplasty, MonaLisa Touch, ThermiVa): $5,000-12,000/month
FAQ
New patient acquisition FAQ
How long until results?
First Google Ads new patients in 7-14 days. Directory-driven inquiries build over 30-60 days. Local SEO over 60-180 days.