Procedure-by-procedure search campaigns for the highest-intent plastic surgery moments. Rhinoplasty, breast augmentation, tummy tuck, mommy makeover, facelift, liposuction, and more — each with dedicated campaigns and long-consideration nurture sequences.
When a Florida prospect types "rhinoplasty surgeon [city]" or "breast augmentation [city]" or "mommy makeover surgeon" into Google, they are at the end of a long consideration journey and ready to book a consultation with the right provider. Click costs are high — $15-60 per click for competitive procedures — but conversion economics justify the spend because a single surgical case represents $5,000-30,000+ in revenue.
Each major procedure gets its own dedicated campaign. Bundled campaigns underperform because each procedure has different intent profiles, different competitive dynamics, different landing page requirements, and different consideration cycles.
Because consideration cycles are 60-180 days, we layer aggressive remarketing on top of Search Ads. Every Google Ads click becomes a remarketing audience touched with Meta, Google Display, and YouTube content for the following 90-180 days.
Tight radius for local patients plus broader radius or statewide targeting for practices serving out-of-market patients (surgical vacation market). For international market practices, additional country/language targeting.
Booked consultations, not clicks. Offline conversion uploads from your CRM track consultation-to-surgery conversion so we can optimize campaigns against actual surgical revenue, not consultation volume.
Pixel and conversion configuration built for healthcare compliance from day one. See HIPAA approach.
High-consideration, high-value. CPC $15-45. Cost per booked consultation $250-600.
Highest-volume plastic surgery campaign. CPC $12-35. Cost per booked consultation $200-500.
CPC $10-30. Often combined with breast augmentation.
High-value case ($10,000-20,000+). CPC $12-35. Cost per booked consultation $250-500.
Combination procedure — breast + tummy + liposuction. Highest per-case value in aesthetic plastic surgery. CPC $15-40.
CPC $10-30. Often gateway procedure that leads to additional surgical work.
Higher-age demographic. CPC $12-35. Long consideration cycles (90-180 days typical).
CPC $10-25. Often first surgical procedure for cosmetic patients.
CPC $12-40. Regulatory scrutiny higher — Florida has BBL-specific safety regulations that marketing must respect.
Insurance-covered category. CPC $8-20. Different landing page approach emphasizing insurance coordination and clinical expertise.
First inquiries within 7-14 days. First booked consultations 14-30 days. Full pipeline stabilization 60-90 days.
Yes. Florida BBL safety regulations require specific advertising compliance. We design campaigns that meet regulatory requirements.