Treatment-by-treatment search campaigns for the highest-intent podiatry search moments. Plantar fasciitis, bunion surgery, diabetic foot, ingrown toenail, sports injury — each with dedicated campaigns.
When a Florida patient types "podiatrist near me" or "plantar fasciitis treatment" or "bunion doctor" into Google, they have moved past awareness into active intent. Click costs run $4-15 depending on treatment. Conversion rates are dramatically higher than lower-intent channels because the patient is in pain and looking to book.
Each major treatment gets its own campaign rather than being bundled. Plantar fasciitis campaigns are separate from bunion campaigns separate from diabetic foot separate from ingrown toenail separate from sports injury. Different intent, different competition, different economics.
Tight radius targeting with bid adjustments for the highest-yielding zip codes. For diabetic foot campaigns, priority bidding on zip codes with higher diabetes prevalence in your metro.
Not clicks. Not form fills. Booked appointments with offline conversion uploads from your CRM.
Configured for healthcare compliance. See HIPAA approach.
High-volume, mid-CPC campaign. Targets patients searching "plantar fasciitis specialist," "heel pain doctor," "plantar fasciitis treatment [city]." CPC typically $5-12. Cost per booked patient $50-150.
Higher-CPC, higher-value campaign. Long consideration cycle (30-90 days). Cost per booked consultation $100-300. Lifetime value justifies the CPA.
Lower search volume but critical for diabetic-focused practices. Combines with physician referral marketing. CPC typically $6-15. Highest lifetime value per patient.
High-volume, immediate-intent campaign. Patients in pain looking to book today. CPC typically $4-10. Cost per booked appointment $30-80.
Growing category. Younger demographic. CPC typically $5-15. Strong for practices with sports medicine focus.
Cash-pay premium campaign. Higher CPC but higher patient value. CPC typically $6-15.
First booked appointments within 7-14 days. CPA stabilizes around 30-60 days.
No. Your accounts stay in your name. Direct payment to Google.
Yes, where available. Podiatry LSA has been expanding in Florida metros.